『ニューヨークタイムズ』が1月22日に「With Kindle, the Best Sellers Don’t Neet to Sell」という記事を掲載しているのである。記事は、冒頭、次のような2行から始まっている。
問題：Kindleであなたの本をベストセラーにするには？
答え：無料にする
記事によると、これはいまや紛れもない真実で、Kindleのベストセラーリストの半分以上が、無料（no charge）となっているとある。いくつかの出版社は、Kindleだけでなく、nookなどのほかの電子書籍端末、さらには作者のサイトでも無料で本を提供しているという。いま、米国では無料本が熱いらしいのだ。
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